A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation

Authors

  • Ziyuan Zhou Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA Author
  • Eyun-Jung Ki Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA Author
  • Kenon A. Brown Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA Author

Keywords:

Perceived crisis severity; scale development; SCCT

Abstract

This study proposed a defi nition of perceived crisis severity and created a valid and reliable scale to measure the construct following Churchill’s scale development procedure. The proposed scale, after rigorous pilot testing and exploratory and confi rmatory factor analysis, contains 3 factors with 12 items. This study discusses potential applications of the developed measures and provides future research directions.

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Published

2019-03-11

Issue

Vol. 2 No. 1 (2019)

Section

Articles

License

Copyright (c) 2019 Ziyuan Zhou, Eyun-Jung Ki, Kenon A. Brown (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation. (2019). Journal of International Crisis and Risk Communication Research, 2(1). https://jicrcr.org/index.php/jicrcr/article/view/27

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